The Wineries

Gesualdo subsequently set up the first hand-bottling cellar and began the direct sale of Chianti wine, in the other typically symbolic Tuscan container, “il fiasco” - the flask. This was also made in the local glassworks in varying sizes, the most common being 0.75 litres and 3 litres.
Some say the origin of the flask was purely by chance when a malformation occurred during glass- blowing, the glass-blower blew harder forming the characteristic bowl-shape. This gives rise to the international expression “a fiasco”, meaning a mistake.
Having no base to stand on, a special weaving technique was developed to provide a base for the flask; a job usually carried out by women called “fiascaie” – flask-makers who were able to cover 40/50 flasks a day weaving the dried blades of a wild grass growing in the local area. Almost from the beginning goods transportation was developed so that the first company vehicles could deliver to the major Italian and European cities. Roberto
and Libero, Gesualdo’s sons, threw themselves into the family business with enthusiasm.

The intuition

Roberto’s clever intuition made him turn his attention to large-scale distribution as far back as the 1960s. This was a great advantage as the company was able to organize its services early on for large-scale distribution, thus becoming a historic partner of the most important national and international distribution wholesale platforms operating in the Italian domestic market. For years, groups such as Unicoop, Ipercoop, Carrefour, Pam, Sma, GS, Despar, Metro have been displaying both the company brands as well as their own brand labels made expressly for them.

 

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